URL shortening is one of the best technique on the World Wide Web whereby a Uniform Resource Locator (URL) may be made significantly shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. Always the redirecting domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. Encrypt your link and protect it from viruses, malware, thief, etc! Make your link safe to visit.